Figure step 3 along with suggests that brand new quiddity out of websites memes was for the it cohesiveness-individuality nexus

Figure step 3 along with suggests that brand new quiddity out of websites memes was for the it cohesiveness-individuality nexus

Figure step 3 demonstrates to the good scatter spot graph the key self-confident relationships involving the quiddity concreteness out-of meme families as well as the cohesiveness and you can uniqueness of the general features

As shown, meme families which were seen to be the absolute most natural was in fact also the individuals discussing unique content and mode qualities (Roentgen 2 = .83). For example, “Too Damn Highest” distinctively works together political issues, and also in “Pictures of the day,” extremely hours included both artwork and you can songs corrections.

They screens about three degrees of quiddity concreteness, demonstrating one to meme family members having a highly obvious and you may real quiddity (an item otherwise a particular profile) including tended to have more cohesive and you will unique content, involvement, and you will setting universal features. The new outrageous higher countless “Superstar Battles Boy” exemplify that it family. The newest uniform presence of the special blade on the vast majority out of days provided that it meme friends a concrete quiddity. However, at the same time, some of the times was very similar to both into the the brand new generic function, participation, and you will blogs functions, talking about the new relatively book situations off fights.


Inside data, we working an enormous-scale research to investigate the new themes and you can formations underpinning Internet sites meme communities. Our very own deviation part are a theoretic difference in a couple of pushes that bind websites memes along with her: the particular quiddities of their own family unit members and simple attributes of wider meme culture. I strived not just to give a descriptive article on such forces, but also to spell it out how they try linked to one another, and also to the dwelling out-of meme networks. The brand new conclusions of the exploratory attempt subscribe to the newest literary works towards the sites memes in a lot of theoretical and you may methodological domain names, since summarized less than.

Identifying well-known quiddity models: All of our investigation found five types of quiddities – target, certain reputation, simple reputation, action, and you can keywords. The fact action try the most widespread is particularly revealing: In some cases, it shown the fresh new embodied character away from web sites memes, and therefore make toward performances of people who imitate anybody else about societal areas (Shifman, 2013 ). Imitating an activity in your individual way is mainly very easy to would while the layout is not difficult to know (Lewis, 2012 ). Therefore, this may function as the an inviting means to fix is oneself to your the memetic exchange.

Pinpointing the brand new main-stream (and you may periphery) of the memetic industries: I outlined the fresh new conventional out of meme society because of the detailing the essential prominent stuff, participation, and you can setting top features of prominent internet sites memes as well as their circumstances. Help early in the day qualitative findings (Milner, 2012 , 2013c), it was found that white male toddlers and you may teenagers were an average people in most cases. Popular people, dinner, and you can brand new mass media was basically the most prevalent topics, if you find yourself political content is actually a lot less commonplace. These types of findings corroborate before discussions of your own “whimsical” gist out of web sites memes and their solid connection so you can pop people (Knobel & Lankshear, 2007 ; Shifman, 2012 ).

The latest cohesiveness and you will uniqueness of meme group: Given the difference between quiddity and you will common attributes, new cohesiveness out-of a good meme family unit members with respect to common blogs, involvement, and setting is not protected. All of our results imply that no matter if meme family are cohesive, the degree of cohesiveness varies ranging from household. A main element that we found to be coordinated using this variability is uniqueness, or length throughout the traditional. The greater book a meme friends try, the greater amount of the fresh new resemblance regarding properties certainly the circumstances. That it shopping for validates what we should tagged as the individuality-cohesiveness pendulum: It suggests that the essential tension anywhere between communality and you may individuality underpinning users’ motives is also manifested throughout the networks of memes you to definitely they generate.

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